Kingsway Financial announced that JEVCO Insurance Company will assume the assets and liabilities of Kingsway General Insurance Company effective October 1, 2009, subject to regulatory approval. Both KGIC and JEVCO are Kingsway subsidiaries.

JEVCO will be Kingsway's marketing brand in Canada, and all new and renewal business will be written on JEVCO paper as of October 1st. Serge Lavoie continues as President and CEO of the combined Canadian company.

It is expected that the consolidation of Kingsway's Canadian operations will contribute to a reduction in the Company's operating expenses. In addition, JEVCO will put even greater focus on its existing products, namely: non-standard automobile, motorcycles, recreational vehicles, and surety, as well as commercial auto and property.