QuinStreet, an online performance marketing and lead aggregating company, has bought the domain and some media assets of Insure.com for $16 million.

Insure.com said that intends to change its corporate name to Life Quotes and will continue its business under its Life Quotes and Consumer Insurance Guide brand names. The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic partnerships.

The Company acquired the Insure.com name and website for $1.6 million in December 2001.

QuinStreet recently paid $18 million for the domain internet.com.