Truck and car insurer Kingsway Financial Services named Colin Simpson as president and chief executive, effective immediately.

Simpson was Kingsway's chief operating officer and executive in charge of the company's transformation program. He takes over the top job from Shaun Jackson.

Company chairman Spencer Schneider issued a statement in which he said the appointment of Mr. Simpson as president and CEO demonstrates the company’s commitment to continue the execution of the transformation program previously announced and increase shareholder value by returning to consistent profitability.